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Marketing’s Big Problem
Marketing has a problem. The core of the problem can be traced back to one factor: We’re human. But that’s not very helpful in trying to address the problem so let’s back our way up the thread. We...
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What’s The Value Of A Social Media Guru?
A recent article on FutureLab reported on some “math” computed by cloud data backup service Backupify. To compute the value of participants to various social networks, the firm divided the estimated...
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How To Blog (The Snarketing 2.0 Way)
I received the following email from a professional acquaintance/friend: Hey Ron, I just wanted to let you know how much I’m enjoying your blog these days! I subscribe to a lot of blogs and yours is one...
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Why CFOs Hate CMOs
To get to the top of large companies, you have to be more than just good at what you do — you have to be good at organizational politics. And part of those politics is developing relationships across...
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Do Your Tweets Suck?
Here’s a random thought: I wonder how good my tweets are. I really should be asking all of you: How good do you think my tweets are? It turns out my tweets are a model for everyone else! If you want...
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Quantipulation: Financial Advisors’ Use Of LinkedIn
LinkedIn recently published an infographic depicting financial advisors’ use of social media. Advisors’ use of LI exceeded their use of other networks like Facebook and Twitter. As Gomer Pyle would...
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Here’s What I Believe (About Marketing And Social Media)
I’ve seen a number of posts lately perpetuating a “here’s what I believe” (usually about social media) meme, and I couldn’t help but weigh in with my own post. Here’s what I believe… …that just because...
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Facebook Fans Aren’t Better Customers, Better Customers Are Facebook Fans
Marketers who obsess over driving social media connections (like Facebook likes and Twitter follows) because they see or hear that social media likers/followers are more likely to buy, are better...
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10 Reasons Why You Don’t Need To Measure Social Media ROI
In the spirit of asking for forgiveness instead of permission, I can’t tell you how very sorry I am for the title of this blog post. Yes, it is just a shameless attempt at link bait. I’m really really...
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Social Media Command Centers In Banking
Vision: Reality: For a slightly more serious treatment of this topic, see the Financial Brand article Big Banks Roll Out Social Media Command Centers.Filed under: Financial Services, Marketing,...
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